In today’s competitive franchise landscape, the difference between a brand that successfully scales and one that stalls often comes down to who is building the franchise system behind the scenes. Franchise development is no longer just about selling franchises. It is about designing scalable systems, protecting brand integrity, supporting franchisees, and aligning with strategic partners that can help franchise brands grow sustainably.
Learn more about the OneSource Program with PFG.
This is precisely why Franchise Marketing Systems (FMS Franchise) has emerged as a trusted and preferred partner for serious franchise brands and major industry organizations alike. Among those partners is Performance Food Group (PFG), one of the largest and most respected foodservice distributors in North America, through its OneSource Program, which connects emerging and growing franchise brands with best-in-class service providers.
Performance Food Group selected Franchise Marketing Systems as a recommended franchise development vendor because of FMS’s demonstrated quality of work, depth of franchise expertise, and consistent client success across industries. This collaboration represents a powerful alignment between franchise strategy, operational excellence, and supply chain scale, creating a stronger foundation for franchise brands preparing to grow.
Who Is Franchise Marketing Systems (FMS Franchise)?
Franchise Marketing Systems, founded by Chris Conner, is one of the most established and respected franchise consulting and development firms in the industry. For more than two decades, FMS has helped businesses transform from single-location operations into scalable, legally compliant, and market-ready franchise systems.
Unlike firms that focus solely on franchise sales or marketing, FMS takes a full-system approach to franchising, supporting clients through:
- Franchise strategy and business model design
- Operations manual development and systemization
- Franchise Disclosure Document (FDD) support and coordination
- Training program creation
- Brand positioning and franchise marketing
- Franchise sales process design
- Franchisee support infrastructure
- Long-term scalability planning
This comprehensive approach has resulted in hundreds of successful franchise launches across foodservice, retail, service, wellness, and specialty industries. FMS is widely recognized for building franchise systems that are not only sellable, but sustainable.
Why Performance Food Group Chose Franchise Marketing Systems
Performance Food Group (PFG) is a multibillion-dollar foodservice distribution leader serving restaurants, franchises, healthcare, education, and hospitality operators across North America. Through its OneSource Program, PFG provides franchise brands with access to vetted partners who support growth, efficiency, and long-term success.
1. Proven Franchise Expertise
FMS has a long track record of working with both emerging and established franchise brands, particularly in the food and beverage sector. Their deep understanding of franchise operations, compliance, and unit economics makes them a natural fit for brands operating within PFG’s ecosystem.
2. High-Quality, System-Driven Work
Performance Food Group places a premium on operational discipline and repeatability, values that align closely with FMS’s methodology. FMS is known for producing highly detailed, practical franchise systems that work in real-world operations.
3. Demonstrated Client Success
Many of the brands FMS works with go on to:
- Successfully sell franchises
- Attract high-quality franchisees
- Expand into multiple states or regions
- Build long-term enterprise value
This history of client success is a key reason PFG identified FMS as a preferred franchise development partner within the OneSource Program.
4. Strategic Alignment with Franchise Growth
PFG understands that franchise growth requires more than supply chain support. It requires strong franchise systems. By partnering with FMS, PFG helps ensure that the brands it supports are structurally ready to scale.
Understanding the PFG OneSource Program
The OneSource Program is designed to simplify and strengthen franchise growth by connecting brands with trusted providers across key business functions:
- Franchise development and consulting
- Marketing and branding
- Technology and systems
- Operations and training
- Financial and business services
Franchise Marketing Systems’ inclusion in this program underscores its reputation as a top-tier franchise development firm.
What Makes FMS Different from Other Franchise Consultants
Franchise Systems First, Sales Second
FMS believes franchise sales should be the result of a strong system, not the starting point. This philosophy aligns with PFG’s commitment to long-term brand health.
Deep Operations and Documentation Expertise
FMS produces robust operations manuals and training systems that:
- Improve franchisee onboarding
- Reduce operational variability
- Increase unit-level performance
- Protect brand standards
Strategic Franchise Positioning
FMS helps brands clearly define their franchise value proposition, ideal franchisee profiles, territory strategies, and competitive positioning.
Long-Term Franchise Scalability
FMS helps clients plan for multi-unit ownership, area development, regional expansion, and ongoing franchisee support infrastructure.
How the FMS and PFG Relationship Benefits Franchise Brands
For Emerging Franchise Brands
- Access to franchise development expertise from day one
- Support in building a compliant, scalable franchise model
- Alignment with a major foodservice distributor
For Growing Franchise Systems
- Refinement of franchise systems to support expansion
- Improved franchisee onboarding and training
- Stronger alignment between operations and supply chain
For Franchisees
- Better-designed franchise systems
- Clearer operating standards
- Stronger brand support
- More reliable vendor relationships
Learn More About the FMS Franchise Process
Client Success as the Ultimate Validation
Performance Food Group’s decision to choose Franchise Marketing Systems was based on real results. FMS consistently helps brands:
- Transition from single-unit to franchise models
- Launch franchises with clarity and confidence
- Attract qualified franchise investors
- Support franchisees beyond the initial sale
- Build brands that last
Leadership Matters at Franchise Marketing Systems
At the center of Franchise Marketing Systems is Chris Conner, a recognized leader in the franchise industry.
- Franchise development
- Franchise sales strategy
- Brand positioning
- Franchisee support systems
Chris and his team bring a hands-on, consultative approach to every engagement.
A Strategic Partnership Built for the Future
Partnerships like the one between Franchise Marketing Systems and Performance Food Group represent the future of franchise growth: integrated, strategic, and system-driven.
- Structurally ready to scale
- Operationally disciplined
- Strategically positioned
- Supported by best-in-class partners
Why FMS Is the Right Choice for Serious Franchise Brands
Franchise Marketing Systems’ selection within Performance Food Group’s OneSource Program reflects what the franchise industry values most: quality, consistency, and results.
For companies considering franchising or preparing for their next stage of growth, working with FMS is about building a durable, scalable business model.
To learn more about PFG services or FMS, contact us
